Keep your team motivated while working remotely

Hundreds of thousands of people across the globe have had to get used to the new ‘normality’ of working from home as the planet fights to beat the global pandemic that is Covid-19.

Getting creative with Direct Mail

Reaching new customers can be a huge challenge for businesses in today’s changing landscape. Prospects are exposed to hundreds of marketing messages every day (according to Forbes we are exposed to between 4,000 & 10,000 adverts a day). Data privacy laws are also more of a concern to marketers than ever before.

Direct mail marketing campaigns are making a comeback

Email was once seen as a revolutionary business tool, enabling companies to communicate with customers and contacts instantly and cheaply. The daily deluge of electronic communications we now receive, however, means that marketing emails can easily be lost, trapped in spam filters, deleted or ignored.

Opt-in or Opt-out – what will it be for B2B email marketing?

Confusion still reigns over what the current and proposed legislation is for B2B email marketing. Our GDPR article published in October last year detailed the planned changes. Within the last few days the European Commission published the final version of its text for the replacement for the ePrivacy Directive (which will become a regulation) and

Marketscan Wins ‘Outstanding Data Provider’ For A Record 5th Year!

For a fifth year, Marketscan is the proud winner of the ‘Outstanding Data Provider’ award at the annual Database Marketing (DBM) Awards. When announcing the winner, the Award’s host, legendary BBC Breakfast presenter Bill Turnbull said, ‘It’s yet another victory in this category for Marketscan, but the business just keeps on developing and progressing so