Email marketing, when managed correctly, is one of the most effective ways of getting your business message out to potential customers. If you put the effort into ensuring you send the right message at the right time, then the benefits to your business, in terms of new leads, can be huge.

To get your email marketing done right, you have to be sure that you can trust your email marketing platform to not only work for you, but that it will be secure and compliant with the rules which surround email marketing, such as the General Data Protection Regulation (GDPR).

In recent days, we’ve found that going for the most well known email marketing platforms isn’t always the most sensible idea. Here we explore why.

Getting the right support

Mailchimp is one of the most used email marketing platforms out there, but its US-based location has posed a problem for UK and EU users in recent months.

Not only have they continued to hike up their prices (the latest rise was over 10% in January 2023), but getting the support that UK customers need can be a challenge too.

Unless you are paying extra, the Mailchimp support chat facility is not available. That means that if you’re using the free plan, for example, you’re on your own. Even when you are paying top whack for a customer support service, getting hold of people working on different time zones can often not be as easy or quick as you might have hoped.

Do you feel safe and supported with your email marketing platform?

When you need a spot of advice about your email marketing campaign, whether it’s support with the design of the email, or help in integrating your database, it makes sense to be able to get the help you need, at the time when you need it.

In addition, you need to be certain that your data is in safe hands.

Recently Mailchimp admitted that their system had fallen victim to hackers who had managed to export over 100 customer lists.

While UK companies must report all such data breaches to the Information Commissioner’s Office (ICO), those which aren’t based in the UK and EU have no such obligation – this could leave you unaware and vulnerable.

UK-based email marketing support

Marketscan Edge is a powerful email marketing platform that helps you create, automate, test and send emails to your data lists.

Because we’re based in the UK, you can benefit from quick reactive support from the Marketscan team. We also offer the following benefits which aren’t available to Mailchimp customers:

  • The use of 3rd party GDPR data, meaning you can use Edge for cold sales outreach
  • Contract flexibility – you can have a bespoke package with Edge that fits your needs

Size doesn’t always mean everything and with so many IP addresses that MailChimp has access to, you could be penalised for other people’s actions which could affect your availability.

Get the most from your email marketing platform

At Marketscan, we know that effective email marketing is so much more than hitting send.

Our team of email experts is here to set-up and manage your first campaigns with full training provided and the option for our team to continue to manage your email marketing campaigns on your behalf.

Get in touch with us today using the online contact form, call 01243 786711 or email us on [email protected] for more details.

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