This September, the Marketscan sales team has gone back to school and is working hard to gain the much-valued Chartered Institute of Marketing Foundation Certificate which is run by Chichester University.
The aim is to enhance the team’s already vast experience in the B2B data industry by supplementing it with 2 key areas that the course covers: Marketing Principles and Digital Fundamentals. This will allow them to provide even more detailed consultations that go beyond what clients may expect from a data provider.
The Marketing Principles module looks at the marketing strategy environment and the full marketing mix, giving the team a real foundation for marketing strategy creation and awareness of the theory behind it.
The module in Digital Fundamentals, which starts after Christmas, explores the impact of digital technology on customers, understanding the use of digital marketing tools and how to create a successful digital marketing communications campaign.
This learning opportunity demonstrates that Marketscan is not just ‘another data supplier’. To ensure we get the very best out of our team, both personally and professionally, we believe it’s vital that, as an employer, we take time to invest in our staff and their career development.
Julie Knight, Marketscan’s Managing Director, said: “At Marketscan, it is really important to us that we train and upskill our sales team to the highest level. Part of this commitment to our staff and clients is that the team remains as up-to-date and knowledgeable in the field of marketing as they possibly can be. We very much look forward to hearing all about the new skills and awareness that the team has learnt and seeing it put to great use.
With staff fully understanding the principles of marketing, we can ensure that our solutions are fit for clients’ marketing campaigns, to help them achieve even better results”.