Insight from Marketscan

News, views, trends and tips from our team of data experts

What is the best sales day of the week?

by Marketscan



The best sales day of the week is a question that is often thought about but hard to analyse. Latest research from INC.com shows that globally, salespeople close the highest number of deals and complete the highest number of sales activities on Wednesdays. However, the best sales conversion day is Friday, despite it being one of the least productive days of the week for the workforce.

Topics: Consultancy and advice

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How to generate more business with email marketing

by Marketscan



Are conversion rates from your email campaigns stagnating or worse, declining? Latest research from the Direct Marketing Association (DMA)* shows that click and conversion rates stayed the same over the course of 2013. And during 2014, the expectation is that that these will take a downturn.

Topics: Business data supply

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How To Achieve An Effective B2B Marketing Mix

by Marketscan



To help optimise the impact you have on your target market and to measure your current marketing performance, having an effective Marketing Mix is essential. However how to make the most out of the 4P’s within the marketing mix (as seen below) is a frequent question that every marketer asks at some point.

Topics: Business data supply

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