Email marketing ‘could be beneficial this holiday season’
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Businesses should embrace email marketing during the festive season in order to capitalise on the growth in sales that is likely to take place in the months ahead.
According to a new survey from Shop.org, online sales for retailers are likely to grow by 15 per cent this holiday season and this could be boosted by email marketing campaigns to highlight discounts and great deals for consumers.
Steve Adams, vice-president of marketing for Protus, said: "Email marketing is fast, easy and cost-effective for reaching customers and driving sales for the holiday season and year round."
Elsewhere, Biz Community recently reported that the combined efforts of social media and email marketing can have a beneficial impact on customer relations and sales for firms.
The publication argued that opt-in email marketing campaigns have proven their effectiveness in the past, as has the influence of social media in improving brand awareness.
Posted by Suzanne Stock – Communications Director, HR, Online Advertising, General Marketing
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