‘Scrutinising mailing lists helps reveal most profitable prospects’
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Marketers should look closely at their existing mailing lists to uncover the most profitable sales leads, an expert has said.
Industry specialist Kirk Harbison explained that there are a number of different analytical tools marketers can use to mine their databases and extract useful and promising prospects.
He also suggested that companies can enlist the help of a reputable mailing list provider to append demographics to customer files or append cluster codes, as this will significantly help create a targeted mailing list.
"If you are a new business starting out without a current client base, it is essential to implement market research to find out who is interested in your product or service," Mr Harbison commented.
He added that once marketers discover the characteristics of their ideal prospect, they should contact a marketing list provider, who will be able to give them guidance about how to customise their mailing list to fit their needs.
In related news, Dylan Jones, founder and editor of Data Quality Pro, recently urged marketers to make sure they prioritise business data quality.
Posted by Julie Knight, Managing Director – General Marketing, Industry News 
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