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Insight from Marketscan

News, views, trends and tips from our team of data experts

The B2B marketing industry loves finding new statistics to measure success. Right now, "The One Metric That Can Determine Your Company’s Fate" is CPC (often called Customer Aquisition Cost) - we

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by Julie Knight 18 Aug, 2017

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While many companies now use a CRM to deal with marketing data, there are always those employees who can't resist dabbling in Excel now and then, and spreadsheets often become essential again

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by Julie Knight 16 Aug, 2017

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Enrichment can be an invaluable way to maximise the opportunities hidden in your existing data, but are there risks in this process?
 
Data Enrichment is becoming a hot topic, as companies
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by Julie Knight 10 Aug, 2017

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Due to the forthcoming GDPR, many of our clients are asking how this could affect them when purchasing email data, as there are a lot of mixed messages concerning this.

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by Marketscan 27 Jul, 2017

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High quality email data will only work if used effectively. Ensuring you employ best practice in creating your email marketing campaigns is an essential tactic in achieving the highest possible

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by Marketscan 29 Jun, 2017

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Do you know how well your email marketing is performing? Key measurements most companies use are open and click-through rates but do you know how your email marketing compares?

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by Julie Knight 21 Mar, 2017

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