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Insight from Marketscan

News, views, trends and tips from our team of data experts

The number of queries we now receive concerning GDPR is on the increase, which is a positive as it shows more businesses are becoming aware of it and that it’s not something that can be ignored.

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by Julie Knight 22 Sep, 2017

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Not all data is created equal and finding the right B2B data is a vital part of B2B campaign success. What can you ask to protect yourself from being ripped off by data Del Boys? 

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by Julie Knight 18 Sep, 2017

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Targeting recipients using high-quality data can be the difference between emails becoming clicks or just clutter – which is why B2B agencies often purchase data for clients. Could you discover an

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by Julie Knight 13 Sep, 2017

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With one in four smartphone users no longer making at least one voice call per week, is Generation Y really the end of the road for B2B telemarketing? Or, is it a case of marketers needing to use

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by Julie Knight 6 Sep, 2017

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The B2B marketing industry loves finding new statistics to measure success. Right now, "The One Metric That Can Determine Your Company’s Fate" is CPC (often called Customer Aquisition Cost) - we

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by Julie Knight 18 Aug, 2017

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While many companies now use a CRM to deal with marketing data, there are always those employees who can't resist dabbling in Excel now and then, and spreadsheets often become essential again

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by Julie Knight 16 Aug, 2017

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