News, views, trends and tips from our team of data experts
1. I need to wait until GDPR is finalised on 25th May 2018 before I consider buying data
Julie Knight 16 Apr, 2018
What do B2B data resellers get for their money with Marketscan?
Business data decays by at least 30% every year and in some B2B markets as much as 70% a year – so having access to clean,
Julie Knight 4 Apr, 2018
The number of queries we now receive concerning GDPR is on the increase, which is a positive as it shows more businesses are becoming aware of it and that it’s not something that can be ignored.
Julie Knight 22 Sep, 2017
Not all data is created equal and finding the right B2B data is a vital part of B2B campaign success. What can you ask to protect yourself from being ripped off by data Del Boys?
Julie Knight 18 Sep, 2017
Targeting recipients using high-quality data can be the difference between emails becoming clicks or just clutter – which is why B2B agencies often purchase data for clients. Could you discover an
Julie Knight 13 Sep, 2017
With one in four smartphone users no longer making at least one voice call per week, is Generation Y really the end of the road for B2B telemarketing? Or, is it a case of marketers needing to use
Julie Knight 6 Sep, 2017