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Insight from Marketscan

News, views, trends and tips from our team of data experts

1. I need to wait until GDPR is finalised on 25th May 2018 before I consider buying data

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by Julie Knight 16 Apr, 2018

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What do B2B data resellers get for their money with Marketscan?

Business data decays by at least 30% every year and in some B2B markets as much as 70% a year – so having access to clean,

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by Julie Knight 4 Apr, 2018

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The number of queries we now receive concerning GDPR is on the increase, which is a positive as it shows more businesses are becoming aware of it and that it’s not something that can be ignored.

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by Julie Knight 22 Sep, 2017

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Not all data is created equal and finding the right B2B data is a vital part of B2B campaign success. What can you ask to protect yourself from being ripped off by data Del Boys? 

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by Julie Knight 18 Sep, 2017

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Targeting recipients using high-quality data can be the difference between emails becoming clicks or just clutter – which is why B2B agencies often purchase data for clients. Could you discover an

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by Julie Knight 13 Sep, 2017

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With one in four smartphone users no longer making at least one voice call per week, is Generation Y really the end of the road for B2B telemarketing? Or, is it a case of marketers needing to use

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by Julie Knight 6 Sep, 2017

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