News, views, trends and tips from our team of data experts

TPS and CTPS: how do they affect your B2B telemarketing campaigns?

When it comes to your B2B telemarketing campaigns, TPS and CTPS are two terms that you need to be familiar with. The Telephone Preference Service and Corporate Telephone Preference Service are opt-out registers for both consumers and businesses that do not want to be targeted over the phone by marketers. It can be disheartening to

3 Simple Steps to Effective Data Cleaning

Your B2B database is one of the most valuable assets you have as a company. The records it contains allow you to make connections with the right people. This means you can use it to power up your marketing efforts and grow your business. Effective data cleaning will allow you to make the most of

5 Steps to Generating Better Quality Leads

As B2B marketers, we need to generate leads. More than that, we need to generate the BEST FIT leads, which will then turn into customers. When it comes to B2B lead generation, it’s important to only work with clean, high-quality, targeted data. The best marketers then use this data to help form and cultivate relationships

5 Steps to Maintaining a GDPR Compliant Database Post Brexit

The 25th of May marks the three year anniversary of the original GDPR legislation coming into force. At the time, these new regulations caused businesses a lot of anxiety, as everyone tried to understand and interpret the various stipulations (and some grey areas) and the effect that compliance would have on their business. Since then,

The Importance of a Multi-Channel Approach for B2B Marketing

Whatever line of business you are in, there will always be marketing challenges or obstacles that present themselves, which is why it pays to make sure that you don’t have all your eggs in one basket. You might be thinking, “Marketing is tough enough, why would I want to consider adding more channels to my

Dirty data and 3 ways it can damage your business

Have you considered the cleanliness of your data? Only “clean” data is useful data; no matter how many records you have, “dirty” data will harm rather than help your business. Clean data will ensure that your B2B database is: Up to date Accurate Legally and ethically compliant In this post, we explain three negative consequences

Email marketing and GDPR – How to succeed at compliant email marketing

How to succeed at compliant email marketing Worried your email campaign may not be compliant? Struggling with a legal team that wants to ban all email marketing post-General Data Protection Regulation (GDPR)? If you have considered compliance at all, that’s a great start; but it is always possible to overlook a few key aspects. For

Four Steps to Avoid Being Fined for Your Telemarketing Campaign

1. Screen your lists against TPS/CTPS It is a legal requirement for businesses to screen lists of phone numbers to be used for telemarketing against the Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS) registers, according to the Privacy and Electronic Communications Regulations (PECR).