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General Marketing Data Cleaning, Profiling & Analysis Business Data & Lists Email Marketing Direct MailIn the ever-evolving landscape of social media, a new player has emerged, promising a fresh approach to online interaction: BlueSky. As traditional platforms grapple with issues ranging from data privacy to content moderation, BlueSky offers a novel take on the social media experience. But what exactly is BlueSky, how are people using it, and is
A B2B data provider can help you transform your marketing efforts – and your business. By using high-quality, targeted data, you can connect with more of the right people, achieving higher numbers of leads and cutting costs in the process. On the other hand, using the wrong data can see your marketing campaigns failing to
If there’s any part of a business that moves with the times, it’s the Marketing department. Modern marketers are a tech savvy bunch, and the marketing toolbox seems to get bigger and more complex every day. But while the tools of the trade might change, the fundamentals remain the same. For those of us who
At Marketscan, we understand the importance of investing in high-quality data to drive your business forward. However, even the best data can fall short if your website doesn’t convert visitors into leads or customers. Ensuring a seamless and engaging user experience (UX) on your site is crucial to making the most of your data investment.
A great landing page is like your favourite pair of jeans. It should feel and look great, be easy to get into, comfortable, and above all user friendly. Without wanting to push the analogy too far, we’re going to put those jeans through the wash, empty the pockets and see what falls out. In this
As B2B marketers, we want to generate leads for the sales team. After all, delivering more leads increases the likelihood of winning more sales. Therefore, it’s a cause for concern when the numbers aren’t as high as we might like. And it can be disheartening when it appears that your carefully-crafted marketing campaigns are failing to make
Landing pages are an essential part of any campaign. In this blog, we share both technical and content-related advice to help you create landing pages that will bring you leads!
Successful marketing, as most industry leaders will know, can, when done properly, bring many financial rewards for any business. But, how do you know if your marketing campaigns are successful? Are they working as well as they should? What is it that makes your marketing spend bring in that all-important Return on Investment (ROI)? Knowing
Businesses are constantly collecting data. Whether you collect data through lead generation, outbound sales reps, contact forms or through buying B2B contact data, managing all this information is a full time operation. Unfortunately inaccurate or ‘dirty’ data creeps into your CRM in a number of ways. Through hasty manual entry from your team, prospects filling
B2B Direct Mail – Embracing Sustainability and Multi-Channel Marketing? In the ever-evolving landscape of B2B marketing, direct mailing has retained its significance as an effective means to reach potential clients. With the arrival of 2024, this traditional method is poised to undergo significant changes, leveraging technology, sustainability, and a multi-channel approach to stay relevant in
