Marketers should give mailing campaigns their undivided attention in order to avoid making careless mistakes.

According to The Creative Group, making errors in email messages could harm a firm’s reputation, so marketers should avoid multitasking when sending out important or sensitive communications.

The firm added that marketers should save the business mailing list for last and wait until the message has been composed before selecting recipients, as this prevents material being sent to the wrong individuals.

Professionals were also advised to always review their direct marketing on a big screen to check for any grammatical errors before sending them out.

“Email mistakes can be painfully visible and viral,” said Megan Slabinski, executive director of The Creative Group.

“Professionals must be especially careful in this economy not to do anything that could cause employers to question their competence or judgment.”

Writing on Business Know How, corporate etiquette expert Lydia Ramsey recently noted that omitting the subject line is the cardinal sin of email marketing.
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