Business-to-business marketers are being urged to consider introducing Wobbly Heads into their direct mail campaigns.
Promotional pop-up product manufacturer Whitney Woods is targeting companies involved in B2B campaigns, possibly utilising business lists, with the desk-top accessory.
Wobbly Heads are essentially a piece of card featuring a spring mechanism, which can amuse with its protruding wobbly heads while carrying an enduring marketing message.
According to the firm’s marketing manager Helen Millhill: “At a time when marketeers are constantly on the look out for ways to maximise the impact of their message, were really excited about the versatility this new idea presents.
“Whichever application of the Wobbly Heads you choose to apply, the added interaction they command inevitably adds to your customer’s recall of the product and your promotional campaign.”
Whitney Woods are hoping that it will become popular to affix Wobbly Heads to desk-top pen pots.