Small B2B firms should ensure they maintain excellent service otherwise clients may opt to do business with bigger firms, an expert has warned.

Steve Adams, vice-president of Campaigner Marketing, advised marketers to ensure they respond to clients’ calls and emails promptly otherwise they might end up feeling neglected.

Writing in Marketing Profs, he also advised marketers not to include text-message abbreviations, typos or poor grammar in written communications, as this can appear unprofessional and could damage a business’ brand image.

“Using text abbreviations such as “r u” for “are you” makes you look like someone playing at running a business,” Mr Adams said.

“Typos and poor grammar may allegedly make your blog look “real,” but they do little for creating a professional image for your business.”

He added that just a bit of attention to detail is all that is needed to help firms stand out from the crowd.

Social media consultant Jason Falls recently urged marketers to ensure they thoroughly protect their brand reputation.

Posted by Daryl Jay, Business Development Director – Sales, Industry News, General Marketing

Related Topics: General Marketing