Simple activities such as sorting through existing data can make a vital contribution to a marketing campaign, says a telemarketing firm.

According to B2B Contact Marketing, firms should consider outsourcing support with updating their databases and driving new leads.

To optimise results, companies could implement an integrated strategy involving email, text messaging, telemarketing and social media, suggested the communications consultant.

A spokesperson for B2B Contact Marketing said many of their clients had formerly been unaware they could use data they already own to set up appointments, find out when contracts are due to expire or offer discounts to customers.

In other news, reports suggest a growing number of businesses are putting their trust in direct marketing initiatives to help them get through the recession.

The Cambridge Network revealed the use of these campaigns has increased over this year, as businesses choose to cut back on more expensive marketing techniques such as events.

Related Topics: General Marketing