Prices for B2B marketing rental lists have begun to stabilise, according to the findings of a new report.

The Summer 2009 List Price Index from Worldata reveals that marketing list prices have reached a plateau, with permission-based emailB2B lists showing the largest price decease.

Business magazines posted the lowest price decrease, while newsletters showed the greatest price rise (4.29 per cent) compared to the previous year.

The report also found that permission-based international email experienced a small decrease from last quarter, which suggests that businesses are increasing their marketing budgets, Worldata said.

Ray Tesi, senior vice-president of Worldata, said: “I think it is important to note that although there is a huge difference from last summer to now, from quarter-to-quarter we are starting to see prices even out.”

Figures released by Worldata earlier this year revealed that the prices for email marketing rental lists dropped in the fourth quarter of 2008.
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