An expert has suggested that businesses can use their blogs as a form of search engine marketing.

According to Nick Baggot, founder of digital consultancy Navigate Consulting, blog content tends to attract more comments and links from other sites because it is more interesting and less sales focused.

He explained that because blogs tend to be about opinions, they generate more online buzz and can become “link bait” for other sites, enabling them to work very well in search engines.

“From a search point of view, businesses that haven’t got a huge budget can often get their blog higher up search engine rankings than their website,” Mr Baggot commented.

His advice comes after a recent benchmark report from EPiServer found that under half (40 per cent) of sites surveyed featured a blog of some sort.