New research has revealed that there remains a dearth of marketers on company boards.

According to research carried out by the Chartered Institute of Marketing (CIM), there is still a lack of marketers sitting on boards at FTSE 100 companies, with just 14 per cent of those firms surveyed having a marketer on their board of directors.

While this is a small increase on last year’s figures, the results suggest that efforts to get more marketers into company boardrooms have not been having a significant impact.

Just 17 per cent of companies had a chief executive officer with any background in marketing, compared to 34 per cent with a financial history and 29 per cent who have risen to the role from operations.

“It has been demonstrated very clearly … that marketing makes a more significant contribution to the bottom line than any other business function and therefore companies that do not give it the attention it deserves will fail to meet their full potential,” Ray Jones, head of communications at CIM, told Mad.co.uk.ADNFCR-8000151-ID-17604846-ADNFCR

Related Topics: General Marketing