Leading internet search engine Google is considering ways of developing a branded advertising operation.

The company has announced that it is keen to examine the potential of entering the growing online market to help maximise revenue and meet demand. However, it is expected that any attempts to offer advanced forms of multimedia advertising could take some time to develop to a workable and well-targeted solution.

“There’s demand for branded advertising product in every country and in every market and from every kind of customer,” said Google’s chief executive, Eric Schmidt.

He added: “It’s a question of whether our system, which is so highly measurable, can really handle that . . . We have not yet come up with an approach that meets the kind of measurable . . . based advertising that we’d really like to put our brand and our name behind.”

Mr Schmidt also dismissed claims that the company was considering making a number of acquisitions to help build its online traffic but did confirm plans to continue developing partnerships with complementary websites and providers.

The possible expansion plans of Google’s online operations were revealed as part of a conference call with Wall Street analysts and forms part of the company’s new transparent approach to dealing with the press.
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