Direct mailers are abandoning Royal Mail in favour of other couriers to avoid strikes and disruptions to services, business data reveals.
Figures published by the Interactive Media in Retail Group shows that businesses suffered significant dips in sales as a result of Royal Mail’s postal strikes last year.
As a result of this, many companies are switching to other courier services to prevent their direct mail campaigns from being adversely affected by delays.
Tim Jones, marketing director of delivery service provider DPD, said there is a “huge” amount of evidence that testifies to the high levels of discontent with Royal Mail’s services.
“Every survey that is done by ourselves and by bodies like the IMRG indicate high levels of dissatisfaction, not just from the Royal Mail but also from other delivery agents as well,” he said.
He added that many retailers were able to temper the disruption of the Royal Mail strikes either by informing consumers that their deliveries were going to be delayed or by switching to alternative carriers.
A previous survey by DPD found that 87 per cent of respondents have waited all day for a delivery without knowing when it would arrive.
Posted by Julie Knight, Managing Director General Marketing, Industry News