Online advertising expenditure is set to grow noticeably in the New Year, new research suggests.
According to a survey conducted by New Media Age, display advertising budgets will increase by six per cent, while spending on search marketing efforts will rise by nine per cent.
However, most marketing professionals will not increase their online marketing budgets until the second half of 2010.
New Media Age’s study also found that video advertising will witness a surge in popularity next year, with many marketers rushing to take advantage of popular new services such as Hulu and SeeSaw.
Paul Constantine, managing director of Zed Media, told New Media Age: “I think everyone’s waiting to see how the first quarter of the year pans out, but I’m sure money will be released in the second half if revenues start to come through.”
A study released earlier this year by the Internet Advertising Bureau found that online ad spending grew by 4.6 per cent in the first half of 2009 to the value of £1.75 billion.
Posted by Suzanne Stock Communications Director, HR, Online Advertising, General Marketing