Many businesses are still not “getting a handle” on the management of email, it has been suggested.

According to the Association for Information and Image Management (AIIM), while recording emails is “not a big ask”, even companies with a full enterprise content management solution are not confident that they are doing so successfully.

Doug Miles, UK managing director of AIIM Europe, stressed that one of the most important reasons businesses need a strategy is to manage their business data effectively.

Speaking at the London leg of the AIIM Roadshow 2010, which also took place in Glasgow, Bolton and Birmingham, Mr Miles commented: “We all take the blame for that to some extent in terms of the fact that the industry as a whole hasn’t quite got a handle yet on how best to deal with emails.”

He added that firms who cannot adequately manage their business data will have content chaos but if they do manage their data, then they will be able to leverage it.

Related Topics: Business Data & Lists