A catering supplier has employed the use of direct mailing services to make its clients aware of the outstanding offers it currently has running.
Brakes has told Caterer Search that the use of direct mail is one way of introducing new ways of beating the ongoing credit crunch to its client.
As many of the businesses Brakes counts as its customers are catering or food retail firms, the direct mail campaign has been implemented to demonstrate the savings they could be passing on to their customers.
According to Brakes’ group chief executive Frank McKay: “Brakes has developed a number of innovative solutions to help our customers during the economic downturn, including recent “Beat the Credit Crunch” direct mail campaigns to thousands of customers offering outstanding-value meal deals to help increase footfall and sales.”
A recent study co-conducted by the Henley Centre and Royal Mail discovered that 77 per cent of Brits are happy to receive marketing information by post.