Marketing has become an “integral” part of business development in the UK, but specialist advice is not always forthcoming from the government, an expert has said.
Mark Stuart, head of research at the Chartered Institute of Marketing (CIM), said the organisation is to reposition itself as a business development bureau and suggested that the government should take an ancillary role.
Speaking at the launch of Shape the Agenda paper, which reassesses the government’s role in supporting the UK’s small firms, Mr Stuart called on the government to take on the role of bridging companies to support, rather than acting as a direct source it its own right.
“The [CIM] is not just a membership organisation with a narrow definition of ‘marketing’, but a business growth organisation that places an emphasis on marketing as the engine that drives business,” Mr Stuart said.
According to the recent Barclays Have Your Say poll, half of all small businesses surveyed said they expect to expand their operations over the next 12 months.