Cloud computing can help firms protect their business data during the current cold snap, an expert has suggested.

Rob Lovell, chief executive of cloud computing platform provider ThinkGrid, said it is extremely important for companies to be able to continue to function at full speed during severe weather and cloud computing could help them do that.

He advised firms to exploit the benefits of cloud computing, as this will enable them to minimise the impact of disruptions caused to their databases and mailing lists during inclement weather.

“Where cloud computing comes in is giving people disaster recovery and business continuity as part of the overall solution,” Mr Lovell said.

“If you enable people to work and do the things they were doing when they were in the office, then productivity won’t be impacted.”

A recent study conducted by Easynet Connect found at the end of 2009, that half of all small businesses said they were either currently using cloud computing or planning to do so within the next 12 months.

Posted by Matthew Collins, Technical Director – IT Data Cleaning, Hygiene, Analytics, Databases