A new survey reveals that almost three-quarters of corporate respondents report being overwhelmed by irrelevant email communications.
According to research conducted by OnePoll on behalf of Salesforce, 70 per cent of corporate professionals complain about being sent or copied into emails of no interest to them.
The survey, which questioned 1,000 workers from a range of UK businesses, found that over a third (38 per cent) of people are on the brink of being swamped by B2B data deluge.
Tim Barker, vice-president of EMEA strategy for Salesforce, commented: “The habit of blasting out emails to a large group of people to ensure that there is no chance of leaving anyone out of a particular message has created a situation where email is now becoming counter-productive.”
Chen Kotecha, managing director of Blackberry reseller Scancom, suggested that if workers are to cope with the growing volumes of business data produced on a daily basis, companies need to adopt a radically new approach to business collaboration and ensure that people can get access to the information they need, whenever they need it.