When given the opportunity, Britons seem incredibly eager to block “junk mail”, but even though the Royal Mail has operated an opt-out clause to bar unsolicited mail for many years, this witnessed very little take-up.

However, it was inadvertently exposed last week, leading to thousands of householders swiftly moving to prevent junk mail, the Times reports.

The scheme was publicised when Roger Annies, a postman from South Wales, was revealed as facing the sack for writing to households for informing them about the scheme.

Since media reports of the case, thousands have subscribed to the free scheme, which blocks all junk mail addressed “to the occupier”.

Other ways to avoid unwanted marketing attention have already proven popular with Britons.

Enthusiasm for the Telephone Preference Service, which blocks cold callers, has consistently been high.

Many Britons have also chosen to sign up with the Mail Preference Service, which claims to remove their details from 95 per cent of company lists. However, it is not able to prevent mail addressed to the occupier.

Frustration with spam emails has also been acknowledged by the Direct Marketing Association, which can block some junk e-mails, but only from those firms that are registered with it.ADNFCR-8000151-ID-17588189-ADNFCR

Related Topics: General Marketing