The details for a major London digital marketing conference, ad:tech, have been launched.

Scheduled for September 26 – 27th 2007, the event will focus on the customer.

It is promising to give brands, agencies and publishers the “knowledge, tools and confidence they need to better engage with consumers online”.

Day one of the event, which is in its third year, will hold discussions on strategic vision in online advertising and digital technology, with agencies, mobile operators and entertainment experts as panellists.

A discussion on multi channel marketing and advertising will follow in the afternoon.

Day two of the event will return to strategic vision, this time with publishers and PR and brand leaders as panellists; followed by a discussion on ‘the economics of interactive’.

Christophe Asselin, European marketing manager at ad:tech, said: “It has never been more important for us to come together as a collective and re-discover our customers.

“Mobile marketing, social media and interactive TV are radically changing how the consumer absorbs media and through our expert guest speakers this is something that delegates will get the opportunity to see addressed,” he added.
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