Direct marketing professionals are increasingly paying attention to the environmental cost of their operations and employing sustainable business methods.

According to Royal Mail, an increasing number of marketers are making use of its Sustainable Mail service, with more than 30 million direct mail pieces having been processed through the scheme.

Sustainable Mail offers firms a lower price tariff for direct mail that meets a set of newly developed environmental standards, including higher recyclability and low waste generation.

Matthew Neilson, head of environmental solutions at Royal Mail, said: “The organisations involved have met our strict criteria and we are sure they will be joined by many others willing to take advantage of this product and work with us to reduce waste and improve production.”

He also noted that the more firms sign up to the service, the higher the likelihood of the direct mail industry meeting its 55 per cent recycling target by the end of the year.

Recent figures from Royal Mail show postal volumes are down by around ten per cent year-on-year.

Related Topics: General Marketing