Direct mail is one of the best ways to reach customers, an industry expert has said.
According to Kent Moon, president of Addressers, the direct marketing platform is one of the most effective ways to reach customers because it introduces them to the benefits of products and services a firm offers.
He pointed out that direct marketing is also a good way for firms to improve client retention, as constant communication keeps the relationship with clients alive.
“When a company has spent a small fortune to acquire customers, it only makes sense to focus on the actions that help retain [them],” Mr Moon said.
“Customer retention is not just a concern for huge companies – it is even more important for small businesses where margin for error is smaller.”
According to Royal Mail, as well as raising brand awareness, customer retention, acquisition and brand development are among the key features of direct mail.