A new deal aims to have an impact on the way firms promote their products worldwide.

The Direct Marketing Association’s agreement with the China Direct Mail Association aims to bring direct mail to the forefront of global business development, reports B to B Online magazine.

Under the terms of the agreement, data such as information and figures will be shared between the two organisations.

The announcement also signals a move to work on consultation in the areas of “cross-membership opportunities, guidelines and ethical codes, best practices, consumer and economic research, and strategies for interacting with policymakers,” the publication says.

China Post, which owns the China Direct Mail Association, recently announced it was in talks with Taiwan to open up the possibility of direct mail between the two countries.

The neighbours have endured frosty relations since a civil war but the discussions could be positive for direct mailing services in the region.

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Related Topics: Direct Mail