The quantity of direct mail sent in the US this year could be ten per cent lower than originally anticipated, it has been reported.

The Direct Marketing Association has announced a revised estimate for this year’s volumes, claims AdWeek.

Ramesh Lakshmi-Ratan, the association’s chief operating officer told the magazine:”This was mainly driven by the combination of a number of factors including the consumer credit crisis, the mortgage crisis and the overall economic crisis.”

Marketers exploring new ways of integrating across different channels would also contribute towards the fall in numbers, said Mr Kashmi-Ratan.

According to AdWeek, the US Post Office has already made severe losses in recent months.

For the quarter that ended June 30th, the service lost $2.4 billion (£1.4 billion), the magazine claimed.

Meanwhile, in the UK, reports suggest more mailing marketing campaigns could head online due to strikes.

Gillian Lyall, communications solutions director at NB Group, explained to Print Week that industrial action could encourage marketers to look for more reliable channels.
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