Direct mail will continue to be a prime way of capturing prospects and making money in 2010, an expert has said.

Lead generation specialist Craig Garber, pointed out that online advertising is becoming increasingly competitive, so many firms will be reverting to tried and tested traditional marketing methods in 2010.

“Every day you read stories about businesses spending more and more money on Google AdWords, just to make sure their ads show up higher on the page than their competitor’s ads,” he said.

Mr Garber added that the key to success is outsmarting the competition, not outspending them, and one of the best ways to do this is through direct mail.

“You’re able to select targeted mailing lists and create marketing messages that address your prospects unique and specific needs,” he said.

Mailboxes are also less cluttered today, which means that direct mail marketers have less competition for the attention of prospects.

Posted by Julie Knight, Managing Director – General Marketing, Industry News