B2B direct marketers are boosting their expenditure on printing and advertising, a new survey reveals.

A poll conducted by print and design company Prontaprint found that more a third (35 per cent) of companies increased their print and design expenditure by between one and ten per cent over the past year, reports Franchise Magazine.

More than ten per cent of marketers increased their year-on-year spend by between 11 and 20 per cent, while five per cent increased their spending by between 21 and 30 per cent.

The survey found that the majority of marketers are now turning to traditional and reliable marketing platforms such as direct mail in an effort to make their budgets go further.

“UK companies are becoming increasingly reliant on direct mail,” commented Keith Davidson, head of marketing at Prontaprint.

“Creative, printed direct mail allows businesses to communicate in a way which is simply not possible with any other medium.”

According to Print Place, large headings and the right amount of contrasting colour are among the key ingredients for a successful direct mail campaign.
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Related Topics: Direct Marketing