Direct marketers looking at the recent social media trend and scratching their heads will be given a helping hand by a new guide from Media PR consultancy Immediate Future.

Twitter for PR and Marketing Professionals is available to download and promises to reveal the different ways in which direct marketers can use the social media platform to their advantage.

This includes the risks and possible downfalls facing a brand considering using the channel and the opportunities open to them.

“A lot of people assumed that Twitter was just another social media fad that would soon blow over, but there can be no doubt that it’s here to stay,” observed Katy Howell, Immediate Future’s managing director.

She concluded: “It’s understandable that a lot of people in the PR and marketing industry simply haven’t been able to get to grips with the platform because in business-terms, it’s still a very new phenomenon.”

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