Direct marketers have been advised to properly research the current jobs sector before launching campaigns.
According to BtoB, a magazine covering topics related to direct marketing, those seeking employment are facing one of the toughest markets in decades meaning that hiring firms could easily attract the wrong candidates.
Firms are making key changes in the types of qualifications they are looking for in this environment and are becoming less compromising on their wish-list of requirements.
The publication also noted that roles in direct marketing firms are few and far between, with freelance and interim positions frequently requested by those in the business.
Earlier this month, firms were advised that business to business direct marketing can yield strong results.
A spokesperson for B2B Contact Marketing, the organisation which made the comments, revealed[space]many firms are unaware they can use their records on companies to offer discounts to customers.