The direct marketing industry is experiencing renewed business activity this quarter, new figures show.

According to a survey by direct marketing executive search company Bernhart Associates, industry bosses plan to hire more direct marketing staff for the third consecutive quarter.

The Quarterly Digital and Direct Marketing Employment Report, which questioned 359 companies, found that 30 per cent plan to increase their staffing numbers during the next two months.

This figure is up from the 20 per cent of marketing executives who planned to increase their workforce in the third quarter.

Most of the hiring is set to occur in the services side of the industry, followed by agencies (39 per cent) and client-side companies (18 per cent).

However, 45 per cent of executives said they do not plan to hire any new direct marketers – a figure up from 30 per cent in the third quarter.

Robert Keith, chief of membership and brand at the Direct Marketing Association, recently said that the proposed strike by the Communication Workers Union could cripple many businesses that rely on Royal Mail, such as the direct mail sector.

Posted by Suzanne Stock – Communications Director, HR, Online Advertising, General Marketing

Related Topics: Direct Marketing