Direct marketers have been praised by the Direct Marketing Commission (DMC) following the publication of its first quarterly complaints index.

Although there were 107 complaints relating to direct marketing campaigns processed in the period of September to December 2008, the DMC said that the industry had shown its endeavour to comply with regulations that govern the sector.

It was found that 89 per cent of complaints received were dealt with by firms without the need for formal action.

“The vast majority of the direct marketing industry enjoys an extremely high level of compliance.” concluded Matti Alderson, the DMC chairman.

He added: “Most companies are keen to provide a high quality of service and recognise the commercial benefits of being compliant. We’re encouraged by these results and hope they’ll be maintained despite the current economic climate.”

Of the grievances which were handled, a nine per cent share related to firms’ use of email marketing campaigns.
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