The Direct Marketing Association (DMA) said that it has been inundated with requests for people to remove their name from “junk mail” lists via the Mailing Preference Service (MPS).

It stated that it has received 100,210 requests from consumers to be added to the MPS since the Royal Mail suspended a postman last Monday for informing people how to do so, according to website Brand Republic.

This is a 3.5 per cent increase in the amount of people signing up to the MPS and there are now around three million people on the list. A large proportion of this has been attributed to GMTV’s Friday coverage of the issue which prompted a third of the drop-outs.

Numbers of people signing up for the list to stop them receiving direct mail rose after postman Roger Annies was suspended for informing residents about MPS services.

However a Royal Mail spokesman defended the decision in BBC News last week, saying that direct mail helped keep the cost of post down for domestic users and was used by many businesses.

“Royal Mail’s future depends on competing effectively in all parts of the market and that includes unaddressed mail, a service which is used by a great many firms and people, whose businesses depend on it,” said the spokesman.ADNFCR-8000151-ID-17593829-ADNFCR

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