The Direct Mail Association (DMA) has launched a pilot door-to-door preference service, which allows customers to opt out of receiving unaddressed offline direct mail.

Your Choice is available on the DMA’s website and allows customers to notify the body about which distribution companies from which they want to stop delivery of free newspapers, magazines, brochures, money-off coupons and product samples.

These types of direct mail are usually delivered to most homes within a given area and do not involve the householders name and address being asked to be kept on record.

The majority of national distribution companies involved in door-to-door delivery of unaddressed mail are members of the DMA and will therefore be obliged to comply with its new Your Choice regulations.

According to the Direct Mail Information Service, the UK’s leading source of information on the direct mail industry, the average British household receives 13.2 items of direct mail every four weeks.

Related Topics: General Marketing