The Direct Marketing Commission (DMC) has been launched to act as an independent self-regulatory body for the UK direct marketing industry.

Investigating complaints about inappropriate and unethical direct marketing practices from businesses and members of the public are the key issues that will fall under the DMC’s remit.

Modelled after other established organisations and bodies that have previously provided protection for consumers within the UK, the DMC will principally act as a watchdog to safeguard the interests of both businesses and consumers.

All marketing platforms including direct mail, email, text messaging, interactive television, mail order, telemarketing will all have to adhere to the DMC rule and regulations.

The new body will be chaired by Matti Alderson, who has previously been director-general of the Advertising Standards Authority and Press Complaints commissioner.

“The DMC is designed to secure the interests of consumers and the industry accountably and transparently, and to ensure that the direct marketing industry continues to maintain and raise its standards,” Ms Alderson said.ADNFCR-8000151-ID-18789676-ADNFCR

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