Have you ever stumbled on a good website keen to read its scintillating content but were frustrated to no end by snail-paced download rates?

If you have, then join the club. Many people have the displeasure of waiting what seems like an age for a website to load and simply end up leaving the site never to return.

This can have very serious implications for companies, as they could blissfully unaware that they are losing valuable sales leads because of something as easily avoidable as slow pages.

This is why it is extremely important to make sure you always keep track of your website’s download rates to make sure you solve any issues before they spiral out of control.

Scott Moir, of Jazzou News, expands on this point: “Slow loading websites frustrate visitors [and] frustrated visitors look elsewhere for their needs, resulting in a poor conversion rates and lost leads.

“Some factors that impede site speed include advanced flash graphics, auto play videos and multiple high-resolution images.”

He also highlights another good point – many people now surf the web using their smart phones, which tend to have slower internet connections and less bandwidth, so firms should take this into consideration when constructing and streamlining their websites.