There has been much talk about the explosion of Web 2.0 and the increasingly interactive and collaborative nature of the internet.
Blogs, online forums and wiki pages have sprung up across cyberspace, offering limitless opportunities to businesses keen on raising their public profile and increasing their web presence.
There are many ways in which you can take full advantage of this rapidly changing media landscape, such as by writing industry-specific articles that showcase your expert knowledge of your sector and lead visitors to your corporate blog or website.
Also make sure you allow space for visitors to leave comments – this allows you to obtain instant feedback about what you could do better and allows you to keep your finger on the pulse of grassroots-level fads and developments that the mainstream press has not got hold of yet.
B2B marketing expert Cecilia Alston gives some excellent advice about gaining the trust of potential leads at Lon’s Article Directory.
“Join forums and form social networks; capture market and show your expertise and credibility,” she says.
“Once you find a good foundation on your site, people will trust you and your site.”