Companies planning their business-to-business email marketing campaigns for 2009 have been warned not to carry out overzealous marketing strategies.
Writing for Email Marketing Journal, Nick Stamoulis of Brick Marketing has warned against sending out too many messages, for fear of turning companies against a brand.
Mr Stamoulis explained: “There are companies out there that I really enjoy hearing from but not everyday.
“A few times per week is fine but when I see an email everyday it really makes me want to unsubscribe.”
Aside from frequency, Mr Stamoulis also advised against packing emails with graphics, which can be affected by spam filters.
According to recent research from digital research publisher Econsultancy has found that of companies planning to increase marketing budgets in 2009, 73 per cent will expand their email marketing programmes.
Further findings show that 44 per cent of companies intend to increase their search marketing budgets.