When considering a distribution list for your online mailing campaign needs, then always opt for a double opt-in list, is the advice from one interactive advertising consultancy.

Adotas recommends that all consumers are asked twice whether they want to be on the distribution list because this ensures that all consumers have “opted in” and thus that the email messages they are sent will be welcomed and thus more effective.

Double sign-ups can help to uphold the legitimacy and reputation of your emails and ensure that your messages are not resigned to the spam folder of inboxes, as most of those mails sent from rented or hired distribution emails are.

“When someone subscribes, there is an additional step,” writes Adotas.

“Don’t just take their email. No, not yet. You have to send them a confirmation email. Only when they reply to this email do you add them to your list.”

It recommends that this doctrine becomes an imperative of every business which relies on email marketing. “Live it, learn it, be it” added Adotas.ADNFCR-8000151-ID-18113219-ADNFCR

Related Topics: General Marketing