With email inboxes getting stuffed, intrays are relatively empty, opening up new opportunities for an old favourite – direct mail.
The steely guardians of their bosses’ mail no longer have to filter out masses of promotions, offers and information. The new filterers are of email; faceless, automatic and far more efficient, directing well thought out ideas effortlessly into spam folders, or deleting messages, without question, from over full inboxes.
Marketing history was never made by following the crowd and there is no better time than now to make your mark. There is a new receptiveness for good quality print, presented with a compelling message. It has a physical presence and a period of retention envied by email marketers.