Growing companies should consider using email marketing blogs as a means of reaching out to more customers, it has been claimed.

Email marketing blogs can help improve a company’s outreach to the general public and represent a more cost effective means of engaging with potential customers than many other direct marketing models, according to experts.

Small Business Trends states: “Blogs aren’t just for personal journaling anymore.

“In fact, they may arguably be the most powerful marketing tool on the planet. Few marketing efforts will generate more leads at a lower cost.”

This assertion is backed by email marketing experts Todd Youngblood, who believes all companies should be using email marketing blogs, and Yonatan Maisel, who adds that email marketing blogs are generally free to produce.

Small Business Trends is an online publication charting trends for small business owners and entrepreneurs, which was named as a Forbes Favourite in the ‘Best of the Web’ category in 2005.

Related Topics: Email Marketing