Business-to-business marketers reaching customers with email campaigns have seen the technique given a ringing endorsement.

New research conducted by the world’s largest permission-based email marketer Epsilon, found that 54 per cent of those quizzed said that they had a better opinion of companies which sent them emails.

Furthermore, 82 per cent of participants in the survey said that they would like to be contacted by organisations they are registered with by email more often.

Kevin Mabley, senior vice president, Epsilon Strategic Services, commented: “In these tumultuous times in the financial arena, email is a cost-effective and expeditious way to reach out to customers with important information and regular communications.

Email marketing is a proven means to develop one-on-one communications and provide valuable and relevant content,” said Kevin Mabley, senior vice president, Epsilon Strategic Services.”

However, on the flip side, 58 per cent of respondents said that they were hesitant to click on links which were sent in emails.

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