The email marketing sector is an excellent tool for the creation of repeat business, one industry professional has claimed.

Dan Forootan, president of EZ Publishing, said that email marketing can effectively create new sales leads and is an excellent tool in maintaining correspondence with existing clients and delivering customer engagement.

The sector also offers the benefits of mass production, as numerous clients can be targeted simultaneously at the push of a button.

Furthermore, Mr Forootan argued: “If you do want to expand your reach, you can purchase supplementary lists to send your information at reasonable costs and a high return on investment.”

Elsewhere, industry professional Kevin Gibbons recently claimed that clients who are “big spenders” should be given extra attention when carrying out marketing campaigns.

He noted that to maximise the efficiency of email marketing campaigns it is important to give extra attention to those clients who will provide the greatest return on investment.

Related Topics: Email Marketing