Email marketing has been highlighted as a way of saving money for businesses during uncertain times.

Customer Relationship Management experts Inside CRM has highlighted the channel as a way for small-to-medium enterprises to drum up business.

The website also recommended online message boards and forums, as well as YouTube, as marketing avenues easily-accessible to small firms.

There is also a certain amount of interaction that can be enjoyed with customers through social media sites, Inside CRM underlined.

“Email marketing campaigns will let you interact with specific customers about new products that might interest them,” it advised.

A recent study undertaken by Jupiter Research found that businesses which attach promotional messages to emails relating to transactions could benefit.

Firms employing the method could see up to £1.6 million in increased revenue, the research found.

Related Topics: Email Marketing