The English Tourism board and Enjoy England have joined the group of companies turning to mobile and digital marketing, Precision Marketing reports.

The new website will offer visitors the option to locate and read about their nearest attraction using new technology by TXT4 – a leader in the mobile response sector.

By entering a street name or postcode, users can establish their location, and a short list of tourist attractions will be provided, along with contact details and route maps.

Tourists can discover where their nearest tourist information centre (TIC) is, as well as take part in competitions or download wallpapers.

Speaking ahead of the new service, general manager of England Marketing at Enjoy England Laurence Bresh said he was optimistic the mobile options would improve their service.

“We’ve been using SMS successfully since 2003, and in recent years developed a bespoke look up service with TXT4 to allow visitors locate their nearest TIC,” he said.

“Launching a dotMobi site is an extension of this early service and provides a great opportunity to help us target and engage our widespread audience with a very useful, creative and easy to use service.”

Tim Carrigan, chief executive at TXT4, said the move would pave the way for other companies interested in utilising mobile marketing tools.

“This is an exciting development for the mobile sector, proving that marketers are increasingly adopting mobile as a powerful and serious channel. We are seeing more and more clients wanting to build on the success of using WAP sites to take their mobile internet presence to a new level.”ADNFCR-8000151-ID-18178937-ADNFCR

Related Topics: General Marketing