Online presences of all types are being encouraged to give their websites an ethical framework in order to improve their brand identity.
According to Bruce Stander, managing director of Optimal Internet, there are many ways in which firms can give their online arm an ethical feel.
One of the best ways to do this is by clarifying any advertising procedures that may be undertaken on a website.
This includes clearly detailing any disclaimers and providing warnings against the re-enactment of a commercial at home, reports onrec.com.
Another way in which businesses can maintain a strong ethical framework is to be as clear as possible in the structuring of language on a website.
Unambiguous language and clearly detailed products will make it far easier for consumers to choose, meaning that a customer will be far less likely to make complaints.
Despite being clear in their directions, online arms are also being urged not to over-burden consumers with too many advertisements.